Bath of Foam, Milk and Wax in 30s

"LIFE" 11 Sty 1937 

 "NEWEST vogue among U. S. women are baths of milk, foam, and wax. The vogue comes from London’s swank Dover Street salons where the cult of the body beautiful is preached.
It is now spreading to such swank U. S. shops as Helena Rubinstein’s and Elizabeth Arden’s of Fifth Avenue.

In them a wax bath for removing 2 lb. of surplus weight costs $10, a foam bath for toning up the skin costs $5. Milk baths, cherished by the Romans in 100 b. c. and by the French beauty, Anna Held, in 1900 a. d., can now be had with lop worth of powder in a bottle. One new kind of beauty bath popular with London’s fashionable set has been rejected by U.S woman. It is the Thames River mud bath..."

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